The Dark Sun

Insight

While skin cancer has one of the highest survival rates, the percentage dramatically drops down in people with darker skin. This is mostly due to the misinformation that the darker/tanner your skin gets the less you need sunscreen. The lack of illustrated skin conditions on dark skin also contribute to the misinformation.

Idea

Creating a sunscreen brand specifically made for darker skin to raise awareness of skin cancer.

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Benlysta

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St Johns - Board of Trade