Benlysta

Insight

Benlysta is a monoclonal antibody to help a lupus patient boost their immune system and keep lupus symptoms under control. Lupus is an autoimmune disease that causes flare ups in skin and internal organs and can cause permanent damage to organs if left untreated.

Idea

Creating a campaign that aims to show people who aren’t affected by the disease how lupus feels and works. The works shown below are some stunt ideas for social media and conference booths as well as some iconography to be used in the campaign.