Wise-tech Logo design

When PSW student Lana approached me with an idea to add a tech literacy initiative for her senior group home, I was captivated by the idea. Our world is becoming more tech aligned every single day but if you can’t keep up with all the new developments, you’re left behind. This initiative aimed to give seniors who are often left behind by the new technologies that are hard to understand and unapproachable , a head start in technology by tablet donations and volunteers who’ll spend time with individuals to help them understand the technology they need to keep n touch with their loved one’s and the world.

The logo aims to reflect this by using smooth shapes, and vibrant colours for the senior imagery and frames them with a modern tablet.