Shingrix-Burden of Disease

Insight

Shingrix is a two dose preventative vaccine for shingles, a debilitating disease with very painful skin rashes. Shingles is incurable but can be prevented through vaccination and this needs to be made crystal clear to the patients.

Idea

Using imagery like lighting and lava on patient skins, it’s aimed to create urgency about the symptoms and prevention. Used mediums include, web banners, social media assest, video screens for hospital waiting rooms and print materials.